Getty Images WordPress Plugin

The Getty Images WordPress Plugin is a plugin within WordPress where users have access to all of Getty Images content without having to leave WordPress. Users can search, save to media library, license images, insert comps and set images as featured images all inside of WordPress.

Product development

When the plugin team was assigned to this project, no one was aware that a WordPress plugin had already existed. So our research started there. We found out that the original plugin was built about 3 or 4 years ago and since then has never been update or maintained. There was data that was being tracked and we saw significant usage of this product, averaging somewhere around 20,000 images downloaded per month.

As our research continued, we noticed that most of the users or companies had editorial subscriptions. With the help of our UX research team, we wanted to find out more about the users, how they used our product and how we could make it better.

Since the plugin was several years old, I started streamlining the functionality and updating the branding. As part of our research study, we decided to test the old vs the new with a working prototype. This would allow users to compare the two plugins side by side.

The old plugin didn't have a landing page, so some users didn't realize that they were in the plugin. As you can see below, it's rather plain with no indication that you are in a plugin. The updated plugin on the bottom has some curated content that users can quickly browse through.



What we found from our UX research, is that many users would search and download only to the media library and would use images at a later date. There were several users that would search and place as a featured image or insert into a post. For the most part, users were happy with the way the plugin functioned, but found that there were a lot of unnecessary steps involved to download. With the updated plugin, we kept the basic workflow but streamlined the process allowing the user quicker downloads and image placement. Also, we found that some users like seeing larger thumbnails and some liked the smaller thumbnails because they were easier to scan. We gave them a choice of a grid view where they could quickly scan or mosaic view which gave larger thumbnails so they would see more detail. Those toggles would remain sticky so the user could keep their preferences.






Results

The updated refresh of the WordPress Plugin launched in April 2017. We saw the unique visitors up 32% month over month (8,165 in April vs 6,227 in March). The images downloaded were down -4% month over month (21,435 vs 22,257 in March).



More recent numbers

In August of 2017, the engagement metric was up slightly month over month with 136,335 page views (+7% MoM), 5,796 unique visitors (+5% MoM) and 39,974 searches executed (+29% MoM). The usages numbers were also up slightly (+3% MoM) and images downloaded were up +14% MoM (16,035 images).