Getty Images Olympics Banner Ads

In 2016, we saw the Summer Olympics in Rio. Getty Images was there to capture the action. I created this campaign to help drive traffic to consumer galleries that were curated to capture the Games.

The Concept

I love sports. The amazing thing about the Olympics is that there are so many individual stories. Many athletes have regular jobs and regular lives outside their sport. Athletes are people. They doubt, they wonder, they dream, they believe. I wanted to capture the moment when nothing else mattered, right in the middle of their story unfolding.

Getty Images Olympics Social Media Ads

This campaign was created to drive traffic to our social media channels where consumers could get all the latest updates and view the latest images from Rio.