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Stryker Emergency Care's Global Power-PRO 2 product launch

In 2022, Stryker launched the Power-PRO 2 powered ambulance cot to the world. This next generation cot is one of Stryker's most recognizable products. I was proud to be the lead designer and creative director that put this together. For this launch, we re-tooled our messaging and built out collateral utilizing the lenses of the our Customer Messaging Framework. Our suite of deliverables championed the commitment of our audience (paramedics, EMTs) while authentically upholding the values and intention of Stryker's global brand.

This launch was a finalist in Stryker's 2022 Brand Implementation of the Year awards.

Stryker's Power-PRO 2 powered ambulance cot brochure

This printed and digital piece combined the product renderings along with customer lifestyle imagery.

Power-PRO 2 Launch video

This hype video was created for the national sales meeting where the product was first introduced to the sales force.

Click on image to view video.

Power-PRO 2 landing page

This landing page was developed to showcase the launch video, value benefits, Smart Equipment Management and an interactive experience that showed new key features.

Click on image to view landing page.

Power-PRO 2 email campaign

This campaign consisted of five emails highlighting benefits of the Power-PRO 2. Given that our target audience for this product was current customers, emails were distributed as a drip campaign for the initial two weeks of launch. Each email linked to its appropriate landing page with a lead generation form to drive leads.