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Stryker Emergency Care's Global Xpedition powered stair chair launch

The Global Emergency Care team worked tirelessly for 5 years, 2 months and 11 days to bring Stryker's first powered stair chair to the world. There were more than 2,000 customers, 388,239 hours of engineering work and 33,955 hours of testing involved with this product.

As the creative director for the global launch, we developed messaging and built out collateral aligning with Big Picture framework. We elevated the work, creating a product launch that aligned with Stryker's mission and values.

Stryker's Xpedition powered stair chair launch video

This hype video combined product renderings along with live action video.



Xpedtion email campaign

This campaign consisted of five emails highlighting benefits of the Xpedition. Each email links to appropriate landing page with a lead generation form to drive leads.

Xpedtion landing page

This landing page was developed to showcase the launch video, value benefits, and image gallery.

Click here to view live page.